Grafitti. I freakin' HATE it. Am I missing something? What's up with using a can of spray paint and writing some illegible initials or some sort of pictograph? It's like a dog peeing to mark its territory. There's an empty house in my mom's neighborhood that got tagged the other week. I can't tell you how ...
Oh, good ol' ARMLS (Arizona Regional Multiple Listing Service). Gotta love you. Who else could get away with a 70% increase in fees during one of the crappiest real estate markets in the Phoenix metropolitan area? If I raised my fees by 70% I think my clients might balk. They might find a writer who will ...
I'll admit I'm a marketing junkie. So is it surprising that I use marketing even when I'm talking to friends about relationships? Hell no! I am guilty...ULTRA guilty, of leaving long, rambling voice mail messages. They trail on forever. But I recently coached a friend to leave a message using a terrific marketing tool, especially used ...
The phrase "Coming Soon" is supposed to be some sort of teaser, tantalizing the reader into checking back and just drooling to learn more. But recently, it was used in a way that just makes me laugh my head off. In Phoenix, the real estate market is ROUGH. There are short sales and foreclosures everywhere. Talk ...
While I have a tendency to write in specific fields due to my background and expertise, I still get tons of writing ideas on all sorts of topics...like how to customize a frozen pizza. So what's a writer to do with all those ideas floating around in her head? Well, write and then put them out ...
So...when you run your own business, it's not fun being sick. Work is still there. No one else is going to pick up the slack and all you can do is pray and hope that you feel better soon because you know you have to crank out some work. I was hoping it was a 24-hour ...
The last several days I've gotten into discussions with friends, strangers (no, I don't typically talk to strangers, but when you're stuck on a plane and within kissing distance of someone, you might as well talk), and family about the economy...and I've noticed that there is a LOT of negativity out there. About real estate, the ...
My second love (my first love of course being writing) is entrepreneurship. I love, love, love talking about business and brainstorming about everything business related. So imagine my utter delight when a former employee declared that she was jumping in to the entrepreneurship fray! Anne is an awesome artist. A little quirky. Perhaps not suited for all palattes. ...
I was on the treadmill (yes, I'm actually working out more while on a pseudo vacation than during my normal routine...hey, I have to work off the Vegas buffets, right?) and I realized that I need to come up with a new term for the type of writing I do. When I tell people I'm a ...
It seems that most of my projects end up falling into the real estate, mortgage and credit topics. I haven't marketed myself specifically towards those people/projects, but that's how things tend to go. I've got a real estate background...I'm a licensed agent and while I don't actively market myself as an agent, I do still ...