Archive for August, 2008

Anyone up for a testimonial?

Thursday, August 28th, 2008
I don't believe in coincidences. I believe everything happens for a reason. Even if it's a crappy reason. Or even if I never find out the reason and I have to live in darkness for the rest of my life NOT KNOWING (which really sucks because society has sort of ...

How NOT to deliver an elevator pitch

Wednesday, August 27th, 2008
If you've seen an episode from Million Dollar Listing on the Bravo Channel, then you'll know exactly what I'm referring to. Yes, Chad, the boy-child real estate agent with a really bad Beatles haircut. If you want to know exactly how you should NOT deliver a quick elevator pitch when you're networking, then ...

I’m a sucker for common sense.

Tuesday, August 26th, 2008
Back in June I mentioned that I needed to come up with a term for the type of writing I do. It's creative. But it's typically business related (real estate, mortgage and credit industries). I came up with a couple wacky names...but nothing has taken hold. I also mentioned that I ...

What’s worse than being sick?

Tuesday, August 26th, 2008
Your kid being sick too. It's bad enough when you feel icky. But add a sickie preschooler to the mix and it's all sorts of crappiness. We're a household of sickies. I'm surprised the dogs aren't sick. Back to the regularly scheduled blog on writing, marketing, business stuff galore soon. Real soon.

Why ghostwriters should never take a piece of the profits as pay

Saturday, August 23rd, 2008
You see them out there. People with these brilliant ideas. Brilliant ideas that will make brilliant, best-selling books. Except they can't write worth a damn. So they want to work with a ghostwriter. They want a pro to write it up all pretty and then hand it over. And they don't have any ...

No Vegas for me…

Friday, August 22nd, 2008
Well, I was hoping to go to Vegas next month. But it's not happening. Between the puppy and the kid and scheduling conflicts...I'd be looking at popping into the BlogWorld Expo for a day. Literally flying up there Saturday morning and coming home Saturday night. And really, there are workshops ...

It’s not cool to take advantage of people and expect them to work for free

Thursday, August 21st, 2008
Turns out my post on working for free was oh-so-timely. I got a call last night from a friend. An author and speaker. And he was pissed. He had been asked to speak at a luncheon. For free. He explained that he doesn't speak for free unless he can have a ...

Working for Free = Bad Business?

Wednesday, August 20th, 2008
Yesterday's post sucked. At least I think it did. I felt pressured by my self-imposed "post a day" edict. And the day got away from me. So last night, when I really, really, really just wanted to go to sleep, I was cranking out a post. Stupid. I know. So if you ...

Before you launch a marketing campaign

Tuesday, August 19th, 2008
Once you know what you’re selling, it’s time to think about marketing your product or service. Marketing's a no-brainer, right? You gotta spread the word and get people to start buying your product. Simple enough. But do you know how to get from Point A to Point B and maybe even to ...

Figure out what you’re selling - a common sense marketing tip

Monday, August 18th, 2008
To me, this post falls along the lines of “common sense marketing” but really, there are a lot of people who know little to squatola about marketing. And that’s nothing wrong with that. Not everyone “gets” marketing. The basic fact is that if you have something to sell, a product ...
Content © 2008 Tina McAllister