While I wrote about the curse of perfectionism, which at times is just a euphemistic word for controlling, A-type, anal-retentive behavior...I will admit there are benefits to being affilicted with such a characteristic. Yes, I have clients who desire perfection. And while they understand that perfection isn't attainable, they still keep plugging away, unable to help ...
There's a first time for everything, right? And this will be my first post with links to various posts out there that I've come across this week...all via Twitter, my new online addiction. First up - a great post at Marketing Fit on the fastest way to lose your followers on Twitter. As a newcomer to ...
Asking for testimonials is a weird thing. I'm not talking about asking clients to give you a nice quote to slap up on all your marketing materials, online and off. In those cases, you've already provided your service or product and hopefully the whole transaction/process was a fairly smooth one. What I'm referring to are the testimonials ...
Over the past several weeks I worked to secure testimonials for my series of ebooks. I've asked and received testimonials before. Since the bulk of my projects are ghostwritten books and articles, it can be tricky. My clients want to remain anonymous. And I want to safeguard any information that would indicate my clients' ...
When I was young, I thought I had a billion totally cool and unique writing ideas and that if anyone heard about them before I could bring them to fruition, then I was screwed. My idea would be stolen, twisted into something different and wrong, sold to the masses for millions with nothing going to my ...
So...I already admitted that I didn't create a cool, eye-catching, lid-pooping html email for my email marketing campaign. Nope. I went for straight text, baby! Want to see what I wrote? I won't pretend it's a masterpiece. Because it's not. But it gets the point across. Here it is:
Okay...so you want to know more about the email marketing campaign that took FOREVER. Brace yourself. Here's the nitty-gritty... Yes, I did my research. I looked into Contant Contact and iContact and a few other online services that produce email marketing campaigns with beautiful html messages with all the bells and whistles. They ...
Over a week ago I began an email campaign in earnest. I want new clients. I need new clients. I, of course, am my favorite client. But I don't pay myself nearly what I'm worth. Besides, new clients are fun! They have new ideas. It's fun to help them with their business. I get a kick out ...
Are your clients stepping out on you? They've used your services. And they come back for more (maybe). But then they go to other people - what the hell?? How do you find out? - They slip up and tell you. - They don't slip up...they tell you on purpose. - You hear through the grapevine (colleagues, online communities, ...
A few weeks back I signed up as a "source" on Help A Report Out (HARO) and since then I've been getting emails that are really quite fascinating... The whole idea behind HARO is that there are journalists out there looking for anything from an expert physicist to your average Joe. The journalists contact HARO ...