Archive for the ‘Common Sense’ Category

8 Twitter Tips For Promoting Your Ebook

Monday, July 20th, 2009
In my free "Work At Home Marketing That Doesn't Suck" ebook, I mention social media and even more importantly - Twitter. I know not everyone is into Twitter. In fact, I've received some email asking me if Twitter is really worth the time and effort. And while I am no ...

5 Signs Your Book Should Be an Ebook (NOT a Print Book)

Tuesday, December 16th, 2008
Sometimes I have clients who wonder whether their book should actually be in print. And you know, some of them should! I've actually had a client come to me with a great idea and some great research and when I took a look, I knew that the book would be ...

Ghostwriting Client Pitfall #1: Not Taking Criticism Gracefully

Monday, December 8th, 2008
When you write a book, whether it's electronic or in print form, it's your baby. You dreamt about it. You nurtured it. You brought it to life. Most authors who use ghostwriters give up a small portion of that parenting aspect because they knowingly used a surrogate. They asked someone to ...

5 Reasons Not to Have a Real Estate Blog

Sunday, November 2nd, 2008
A lot of my clients are in the real estate, lending and credit industries. It's just sort of worked out that way (it helps that I have hands-on experience in the field so I can take icky subjects like mortgages and credit and write something that your average person can ...

The Curse of Perfectionism

Monday, October 13th, 2008
I think my son is pretty darn near perfect. If perfect means being utterly kissable when you first wake up in the morning and have dragon breath. And you wake up grumpy after a nap and whine about every single little thing. And you cry when the puppy scratches you even ...

I am surrounded by lazy people…

Friday, October 10th, 2008
Listen up, people! I've had it up to here (hand motioning at neck, in a "chop off your head" sort of way) with lazy freakin' people. My issue of the day? Shopping carts. And the fools that can't seem to grasp the concept...wait, this is a really difficult concept to grasp, so brace ...

My Testimonial Drama – What I Learned

Monday, September 29th, 2008
Asking for testimonials is a weird thing. I'm not talking about asking clients to give you a nice quote to slap up on all your marketing materials, online and off. In those cases, you've already provided your service or product and hopefully the whole transaction/process was a fairly smooth one. What I'm ...

How to Provide a Testimonial

Saturday, September 27th, 2008
Over the past several weeks I worked to secure testimonials for my series of ebooks. I've asked and received testimonials before. Since the bulk of my projects are ghostwritten books and articles, it can be tricky. My clients want to remain anonymous. And I want to safeguard any information that ...

From Idea Theft to Squidoo lenses to a Site Launch and more!

Thursday, September 25th, 2008
It's been a busy, busy, busy couple of days here at the TinaMc Writing Emporium. Remember my post on how to prevent idea theft? Uh...yeah...the irony....I was a victim of such an occurrence just in the past week. (I became aware of it yesterday). But you know, there's so much more ...

Can you protect yourself against idea thieves?

Tuesday, September 23rd, 2008
When I was young, I thought I had a billion totally cool and unique writing ideas and that if anyone heard about them before I could bring them to fruition, then I was screwed. My idea would be stolen, twisted into something different and wrong, sold to the masses for millions ...
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