So...some of the best press releases whip up a bit of controversy as opposed to just blatantly promoting a new product or service (or some other "average" reason for a press release in the first place). So when I was writing up my press release for my new ebook series, ...

Posted in Marketing, Real Estate, Writing | 3 Comments »

So...I already admitted that I didn't create a cool, eye-catching, lid-pooping html email for my email marketing campaign. Nope. I went for straight text, baby! Want to see what I wrote? I won't pretend it's a masterpiece. Because it's not. But it gets the point across. Here it is: As a real estate ...

Posted in Business, Marketing, Real Estate, Writing | No Comments »

Okay...so you want to know more about the email marketing campaign that took FOREVER. Brace yourself. Here's the nitty-gritty... Yes, I did my research. I looked into Contant Contact and iContact and a few other online services that produce email marketing campaigns with beautiful html messages with all the bells and ...

Posted in Business, Marketing, Real Estate, Writing | 1 Comment »

Over a week ago I began an email campaign in earnest. I want new clients. I need new clients. I, of course, am my favorite client. But I don't pay myself nearly what I'm worth. Besides, new clients are fun! They have new ideas. It's fun to help them with their business. ...

Posted in Business, Marketing, Real Estate, Writing | 2 Comments »

A few weeks back I signed up as a "source" on Help A Report Out (HARO) and since then I've been getting emails that are really quite fascinating... The whole idea behind HARO is that there are journalists out there looking for anything from an expert physicist to your average Joe. ...

Posted in Business, Ideas, Marketing, Writing | No Comments »

I don't believe in coincidences. I believe everything happens for a reason. Even if it's a crappy reason. Or even if I never find out the reason and I have to live in darkness for the rest of my life NOT KNOWING (which really sucks because society has sort of ...

Posted in Business, Excited, Marketing, Real Estate, Writing | 6 Comments »

If you've seen an episode from Million Dollar Listing on the Bravo Channel, then you'll know exactly what I'm referring to. Yes, Chad, the boy-child real estate agent with a really bad Beatles haircut. If you want to know exactly how you should NOT deliver a quick elevator pitch when you're networking, then ...

Posted in Business, Common Sense, Marketing, Real Estate | No Comments »

Back in June I mentioned that I needed to come up with a term for the type of writing I do. It's creative. But it's typically business related (real estate, mortgage and credit industries). I came up with a couple wacky names...but nothing has taken hold. I also mentioned that I ...

Posted in Business, Common Sense, Credit, Life, Marketing, Mortgages, Real Estate, Writing | 1 Comment »

Well, I was hoping to go to Vegas next month. But it's not happening. Between the puppy and the kid and scheduling conflicts...I'd be looking at popping into the BlogWorld Expo for a day. Literally flying up there Saturday morning and coming home Saturday night. And really, there are workshops ...

Posted in Business, Life, Marketing, Money, Real Estate, Writing | No Comments »

Once you know what you’re selling, it’s time to think about marketing your product or service. Marketing's a no-brainer, right? You gotta spread the word and get people to start buying your product. Simple enough. But do you know how to get from Point A to Point B and maybe even to ...

Posted in Business, Marketing, Money | 1 Comment »