Over a week ago I began an email campaign in earnest. I want new clients. I need new clients. I, of course, am my favorite client. But I don't pay myself nearly what I'm worth. Besides, new clients are fun! They have new ideas. It's fun to help them with their business. I get a kick out ...
A few weeks back I signed up as a "source" on Help A Report Out (HARO) and since then I've been getting emails that are really quite fascinating... The whole idea behind HARO is that there are journalists out there looking for anything from an expert physicist to your average Joe. The journalists contact HARO ...
I don't believe in coincidences. I believe everything happens for a reason. Even if it's a crappy reason. Or even if I never find out the reason and I have to live in darkness for the rest of my life NOT KNOWING (which really sucks because society has sort of conditioned us to WANT TO ...
If you've seen an episode from Million Dollar Listing on the Bravo Channel, then you'll know exactly what I'm referring to. Yes, Chad, the boy-child real estate agent with a really bad Beatles haircut. If you want to know exactly how you should NOT deliver a quick elevator pitch when you're networking, then just listen to how ...
Back in June I mentioned that I needed to come up with a term for the type of writing I do. It's creative. But it's typically business related (real estate, mortgage and credit industries). I came up with a couple wacky names...but nothing has taken hold. I also mentioned that I know I need a ...
Well, I was hoping to go to Vegas next month. But it's not happening. Between the puppy and the kid and scheduling conflicts...I'd be looking at popping into the BlogWorld Expo for a day. Literally flying up there Saturday morning and coming home Saturday night. And really, there are workshops that I really ...
Once you know what you’re selling, it’s time to think about marketing your product or service. Marketing's a no-brainer, right? You gotta spread the word and get people to start buying your product. ...
To me, this post falls along the lines of “common sense marketing” but really, there are a lot of people who know little to squatola about marketing. And that’s nothing wrong with that. Not everyone “gets” marketing.
I know my blog is a little bit of this and a little bit of that. I like it that way. But I'm developing a marketing campaign and I figured I would follow the process and break things down in several posts over the next week or so. Because, hey, I gotta make that MBA useful somehow. It ...
So I'm over at Squidoo checking things out today because it's looking like it will be part of my marketing plan for my upcoming work-at-home ebooks. Yes, a Squidoo lens is in my future. I see it in my crystal ball. But what I also came across was one of Seth Godin's squidoo lenses ...