A few days ago I was reading a post over at Small Fuel Marketing. As I was reading, it dawned on me that sometimes common sense really has to be pointed out to people.

For the most part, we are visual people. In fact, most of us rely on our eyeballs for the bulk of our sensory experiences.

So…the post was a good reminder of the importance of appealing visually to your target market. Use the wrong color and you can turn your prospect completely off.

When I was developing the logo for this site I very purposely picked the colors. And for my Beyond The Pen site I again very purposely picked the color scheme.

When I help clients pick out color schemes for their book covers, I always turn back to colors and their meanings. Color conveys a message. A book on scientific theory would probably not sell well if the cover was awash in pinks and oranges.

Anyways…it’s nice to have reminders of what for many is common sense. Because for some, perhaps it’s a new idea.