I remember as a kid I loved walking by the Baskin Robbins. I could always convince my mom or dad to walk inside the ice cream shop and try one (or more) of the 31 flavors. I would walk up, point to the little pink spoon on the counter and ask for a sample of some flavor. And sometimes, I would ask for more than one sample.
I also knew that my parents wouldn’t stop at the pink spoon sample. I knew it was the little nudge they needed to go full out and get a couple of scoops, some hot fudge and whipped cream. Yum!
Baskin Robbins must’ve known that suckers like me and my parents would be drawn in by the pink spoon. Who can stop at a little taste?
So…what does this have to do with ebooks?
A whole helluva lot, actually. Because even if you don’t plan on using ebooks as a passive income strategy, you can certainly use them as your pink spoon, no matter what your business.
People like samples. People like a little taste of what you got to give. And you need a way to suck them in, leaving them wanting more.
Or, at the least, letting them know that you are the authority in your field…so no reason to seek out anyone else (or any other pink spoons).
Here are a few ideas:
- - An author can provide a chapter of her latest book
- - A jewelry designer can give tips on how to care for handmade jewelry
- - A business coach can provide guidance on starting a business
- - A quiltmaker can explain how to properly wash a quilt
- - A daycare operator can provide worksheets to prepare children for school
- - A photographer can pass along the tricks of the trade on taking pictures on the fly
- - A real estate agent can help prospective homebuyers understand the financing process
Starting to get the idea? Any ebook can be written that will provide more information about you and your business, or show the expertise you have in your field. It’s a little taste of your work…it’s your little pink spoon. Okay, maybe not as tasty as Baskin Robbins…but you get the idea. Set up your sample bar, give people a little taste and they’ll come back for more.