You see them out there. People with these brilliant ideas. Brilliant ideas that will make brilliant, best-selling books. Except they can't write worth a damn. So they want to work with a ghostwriter. They want a pro to write it up all pretty and then hand it over. And they don't have any money to cough up to ...
Turns out my post on working for free was oh-so-timely. I got a call last night from a friend. An author and speaker. And he was pissed. He had been asked to speak at a luncheon. For free. He explained that he doesn't speak for free unless he can have a table and sell his ...
Once you know what you’re selling, it’s time to think about marketing your product or service. Marketing's a no-brainer, right? You gotta spread the word and get people to start buying your product. ...