So…some of the best press releases whip up a bit of controversy as opposed to just blatantly promoting a new product or service (or some other “average” reason for a press release in the first place). So when I was writing up my press release for my new ebook series, this is what I came up with. But of course, this is the “tame” version.

FOR IMMEDIATE RELEASE

Current Real Estate Market Perfect Time for Work At Home Moms to Become Real Estate Agents

While most experts are hyping the depressed real estate market across the United States, there are a few optimistic real estate professionals who look at this time as an exciting chance to get back to basics and cull the competition as the less dedicated real estate agents flock to other careers. Author of The WAHM Agent, Tina McAllister, claims that moms who have ever considered entering the real estate industry should do so now. “There is no better time,” Ms. McAllister states. “Instead of the real estate frenzy of a couple years ago where everyone and their uncle became licensed and had clients fall into their laps, this current market is the perfect time to learn the real estate market from the ground up.”

In her WAHM Agent series, Ms. McAllister helps guide moms who want to work from home as real estate agents navigate their way through becoming licensed and finding a broker. Logical appointment tips are balanced out with marketing ideas specifically geared for Mommy real estate agents. The books also provide samples of sales letters and other marketing materials from the author’s real estate career.

Why a book targeting Mommy real estate agents? Ms. McAllister says, “Many mothers look to real estate as a career where they can make a decent income and have a fairly flexible schedule. They want to have a healthy balance between family and work. And I truly believe that a Mom real estate agent can build a successful real estate business while raising her family.” She points out that there are still plenty of buyers looking for homes to purchase and that there are foreclosures and short sales for a new agent to cut her teeth on. “It really is an excellent time for a woman who truly wants to build a successful real estate business over time to enter the industry and learn the ins and outs of real estate.”

Packed with real-life examples of Ms. McAllister’s own struggle to balance family and real estate, the WAHM Agent ebooks provide a unique insight into how working from home and prospecting for clients as a “Mommy Agent” can be fun and integrated into every-day life. “I took my baby to appointments and my clients loved him!” Ms. McAllister states. “But just going through each day as a Mommy, I was finding clients and building my business without even realizing it. I never even thought of children playdates as a way to network…but it is…and a great way at that!”

Tina McAllister is owner of Beyond The Pen LLC, a full service writing company. While Ms. McAllister is actively licensed as a real estate agent working with exclusive clients, she is expanding her writing business and specializing in ghostwriting books for busy professionals. She also runs WAHM Biz Tips, a website providing business and marketing tips to work at home moms.

For more information on The WAHM Agent ebook series, visit www.TheWAHMAgent.com.

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My less-tame version of this controversial stance on entering the real estate industry? Here goes:

1)  Moms make great agents. Especially moms who have a partner bringing a steady income into the home. That way the mom can concentrate on building her real estate business without stressing out too much about that first golden commission check.

2) In the current real estate industry, the fly-by-night real estate agents who swooped in during the market frenzy and had clients drop in their laps? Most of those have flown the coop. They can’t hack the cyclical nature of the real estate market (and it is cyclical…always has been) and haven’t developed the skills necessary to build a successful business for the long haul. Translation: competition between agents is down.

3) There are things to be learned, and time enough to learn! In a down cycle, yeah, you’ll work hard. But you learn the basics of prospecting, marketing and building a LONG TERM real estate business. You learn how to truly find clients and KEEP them. You learn the business inside and out as you really work (oh my gosh, actual work! gasp!) to earn your money.

4) Many of the successful women in real estate have been at it for YEARS. They started when the kids were young and kept at it. Over time, they built a successful business. None will say it was easy. But I bet you that 99%  (or more) will say it was worth it.

Don’t believe me? Think I’m full of crap?  Bring it!