The awesomeness and bodaciousness of the Olympics is pretty much gone, if you ask me.

(I blame the two adjectives on Kung Fu Panda, by the way)

Back to the Olympics. I’m into sports. When I was a kid, I played soccer, softball, basketball. I would have LOVED to have been an Olympic athlete for just about any event. But back when I was a kid there was this sense of the greatness of the Olympics. There was this whole aura around it. An Olympic year was bigger than leap year, man!

But the jackasses on the Olympics Committee have killed that one. Let’s see…we’ve split up the Winter and Summer games so now there are Olympics every TWO years instead of four. So in 2008 we get the Summer games and then in 2010 we’ll get the Winter games. Yippee. All it does is make the Olympics LESS special.

How does this relate to business? Most people in business acknowledge that there is something to be said about scarcity. If you’ve got a good thing going with your product, you don’t want to flood the market with it. Over at Itty Biz, Naomi Dunford has actually taken her highly praised SEO ebook off the market. You better bet that if she updates that sucker and puts it out again that 1) people will be waiting to swoop it up immediately and 2) pay more!!

So…if you’ve got the greatest product or service known to man, you don’t make MORE of it or make it MORE accessible. Bad move!

You make it desireable by making it less available. And sometimes not available at all.